Future. Innovation. Technology. Creativity.

ETA

Four words: a good starting point for any digital strategy.

The acronym is FITC, tech and design event organizer. The next really interesting event is ETA: Emerging Technology & Advertising.

Why should this be interesting for eCommerce?

Emerging

Not being updated about latest technologies means dying, in term of digital environment.

It is not only crucial to be pioneers of brand new online tools & platform, you also need to actually understand them, get their potential and make the best choice, as risky as it can be. Investing in exponential growth, with the right tools and the right people; people who love to risk, but wisely. People who exactly know what the scenario will be. The world wide web is an ocean, and you have to emerge and be the tip of the iceberg.

Technology

Responsive web design, mobile devices, tablet, installations. The product changes according to the consumer’s tools. The consumer, fighting to get the information he needs and adhering to the market’s trend does not exist anymore. It is more often the contrary (in terms of online shopping, of course). The consumer has to be reached, online shops need to make it happen.

Advertising

Increasing traffic, appearing in the search engines and in websites that can lead visits and sales. Get known, build a reputation in the “hot spots” of the web, position your brand in a smart and strategic and, why not, innovative way.

When: October 19th, 2012

Where: Toronto, ON, Canada

How much: $599 + tax

Source: http://www.fitc.ca/events/about/?event=135

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