The Anatomy of the Perfect Contact Form

Very interesting article on Shoot the hippo about contact forms: The Anatomy of the Perfect Contact Form

The suggestions stress how important it is to guide the customer in every online process without being too invasive.

Personally, I think most of the suggestions here are useful, the only “con” I find is that I would probably reduce the background noise of this page: it seems to me a little bit too “busy”.

But again, the breadcrumb is perfect, the form validation is working fine, the “customer’s feedback” on the right makes the website perceived as trustworthy and the notice tells you how long you will have to wait to have an answer. Also, there form is very short, only the necessary data are required!

It is indeed very efficient.

This enlightening article suggests:

1) Progress Bar – Show people where they are at in the process

2) Clear heading:

  • Include a call to action ‘fill out the form below’.

  • Include a reference to it being easy ‘simple’.

  • Be approachable ‘please’

  • State what will happen when the form is sent ‘our team will call you back’

3) Reasure your visitors – Explanation  State why you need the information and that you will never share it

4) Use oversize, colour form fields with field descriptions in the fields

5) Use inline errors – or rather inline congratulations! Reward with a lovely tick for each success

6) Terms and Conditions – If you have to have terms and conditions then make it easy

7) Security logos – Demonstrate that the page/ information is secure

8) Oversize me! Use an oversize button that describes what happens when the form is completed. Use this opportunity to remind people that you are great ‘to the experts’

9) What happens next? Explain when people should expect a response

10) What’s the product? Add an image or description about the product or service that the person is enquiring about to remind them that they are in the right place

11) Testimonial: Present a testimonial on the contact page to remind people that other people think you are great

12) State your services to remind people that they are filling out the correct form.

13) Show your physical address and demonstrate that you are real and reputable!

I couldn’t agree more!

Thank you so much Tom Bowden for sharing your precious knowledge!

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