Sending Newsletters? Don’t forget to speak your customers’ language!

Image

A short post to show you a good example of how Localization can make a difference in email marketing to avoid cultural gaps!

Yoox.com: last newsletter for the italian market – Chic 7/7

http://o.contactlab.it/ov/2000123/56133/8kTFAGesyve5UUsbAa0ukmKz6MW2TMOJK9pAC6gjGbLEJYywqcf2NLOuGrC61Tgn

Yoox.com: last newsletter for the international market – Chic 24/7

http://o.contactlab.it/ov/2000123/56137/ShWIsh%2FqW%2BQi%2FF5kVMs7QAa6Hz5oC5aQ1k1klG0g6yQyKOs2C2yUxNCHeAykiOl0

What does it mean?

It means that the copy and the localization specialist were smart enough to understand that in Italian it makes sense to say “7/7” (which means seven days a week) while in English it’s better to say “24/7”, which basically has the same meaning – even if the measurements are different.

Why do I point this out?

Because lack of attention in these small things is more common than you might imagine, and these kind of “cultural” mistakes can actually impact on your direct email marketing campaigns, especially when dealing with huge international DBs.

Localization is just another small thing that can actually help reducing the distance between you and your final customer.

Advertisements

One thought on “Sending Newsletters? Don’t forget to speak your customers’ language!

  1. I only say “urban bon ton per look easy chic” ….

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Attila Ovari

Loving Life and Inspiring Others

Mummy Says...

A UK Parenting and Lifestyle blog

theextraordinarysimplelife

Simplicity, Good Design & Airstream Weekend Adventures

In Other Words

A language blog by Warren M Tang

Full Of Roses Inspirationals

Christian inspirational photography and poetry

HarsH ReaLiTy

A Good Blog is Hard to Find

Customer Service Central

The best customer service experiences ever!

Il blog di Viola Venturelli

Racconto storie. Parlo di Startup e Lavoro. Giornalismo e Marketing. Cibo e ambiente.E di ciò che mi passa per la testa.

Bucket List Publications

Indulge- Travel, Adventure, & New Experiences

content for clicks

search engine optimised web copywriting

ecommercerockstars

Smile! You’re about to be a Rockstar

carebyme

care by me We want to create a contemporary design based on everyday life, and with room for joy and fun.

Sincerely, Slapdash

Random thoughts from the heart

Sam's World

Business, Marketing, Channel, Leadership & Sales & Sales Management Sam's Way

Leadership Freak

Empowering Leaders 300 Words at a Time

The WordPress.com Blog

The latest news on WordPress.com and the WordPress community.

%d bloggers like this: