A short post to show you a good example of how Localization can make a difference in email marketing to avoid cultural gaps!
Yoox.com: last newsletter for the italian market – Chic 7/7
Yoox.com: last newsletter for the international market – Chic 24/7
What does it mean?
It means that the copy and the localization specialist were smart enough to understand that in Italian it makes sense to say “7/7” (which means seven days a week) while in English it’s better to say “24/7”, which basically has the same meaning – even if the measurements are different.
Why do I point this out?
Because lack of attention in these small things is more common than you might imagine, and these kind of “cultural” mistakes can actually impact on your direct email marketing campaigns, especially when dealing with huge international DBs.
Localization is just another small thing that can actually help reducing the distance between you and your final customer.