SEO product page content: DO’s and DONT’s

Some more tips about what to do to create useful, sales driven, engaging product page content to attract the right traffic.

Do’s 

1) Forget SEO. Write as a human being, don’t fill your text with too many keywords, don’t use annoying sales language.

2) Customer persona. Keep him/her in mind, without overestimating (remember Nielsen’s suggestion to write for a 6ht grade educated individual)

3) Use smart product names, keep in mind searchability principles (what would the customer type in the search engine while looking for a pair of leather ankle boots? Most likely, “leather ankle boots”. Make sure this does not miss from the page content!)

4) Be short but engaging. Do not just stick on the product features but provide your customers with emotional descriptions about the implicit benefits of that particular products. Use the pronoun “you”, very customer-centred, instead of “I” or “we”, which are company-centred.

5) Remember SEO. Use appropriate headings, use bold when necessary. If you really want to have fun write a list of keywords that your customer persona might look for and try to insert them in the text creating compelling content. Keywords density should usually be 1 keyword every 50 or 100 words. Also taking a look at previous analytics data is not a bad idea. If you see that 20% of your organic traffic came from a specific word combination, try to save it!

Dont’s

1) Upload products without names. It’s just so sad. No one wants to buy a PE12-67/BXA_879

2) Use bizarre original unusual language. Unless you are a poetry e-commerce website.

3) Hide useful information / promotions. People should know that you have free shipping and free return and yes, it should be on the product page.

4) Use smart titles ALSO for the product pictures (they are indexed too!)

5) Use poor quality content. Grammar misspellings will just kill your credibility.

Advertisements
Tagged , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Attila Ovari

Loving Life and Inspiring Others

Mummy Says...

A UK Parenting and Lifestyle blog

theextraordinarysimplelife

Simplicity, Good Design & Airstream Weekend Adventures

Warren M Tang

'In Other Words' is a language blog

Full Of Roses Inspirationals

Christian inspirational photography and poetry

HarsH ReaLiTy

A Good Blog is Hard to Find

Customer Service Central

The best customer service experiences ever!

MEDIA E POTERE

Racconto storie. Parlo di startup. Lavoro. Giornalismo. Marketing. E di ciò che mi passa per la testa.

Bucket List Publications

Indulge- Travel, Adventure, & New Experiences

content for clicks

search engine optimised web copywriting

ecommercerockstars

Smile! You’re about to be a Rockstar

carebyme

care by me We want to create a contemporary design based on everyday life, and with room for joy and fun.

Sincerely, Slapdash

Random thoughts from the heart

Sam's World

Business, Marketing, Channel, Leadership & Sales & Sales Management Sam's Way

Leadership Freak

Empowering Leaders 300 Words at a Time

The WordPress.com Blog

The latest news on WordPress.com and the WordPress community.

%d bloggers like this: