Free Return is the new Free Shipping! Freedom is the new Loyalty!


In the mood of “forties are the new thirties”, here comes the Free Return process, which seems to be a much more interesting leverage than Free Shipping nowadays.

This might be due to a simple numerical reason: while online shops generally manage tons of shipments, and can therefore take advantage of lower shipping prices, return shipping is generally upon customers’ expense.

Also, a Free Return banner in the product page has proved to be a good trick to increase the shop’s conversion rate.

The one objection usually made to this procedure is that it risks to increase the return rate. The big question is: should I

A) Help my customers to get the most hassle-free and smooth shopping experience (and so, offer them free, easy procedures)


B) Increase sales in my shop by using non transparent procedures such as hiding the contact number, creating a complicated return process, etc?

Option A is good if you wish to invest on building customer loyalty. It pays back in the long run.

Option B is good if you wish to boost your sales and then fly to the Bahamas. Freddy Mercury used to say “Take the money and run”. Yes, it’s something like that.

In conclusion: dear eCommerce manager, please, make your shop stand out of the crowd and help us making the internet a better place. If you give freedom to your customers, they will give you loyalty in return.

Tagged ,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Attila Ovari

Loving Life and Inspiring Others

Mummy Says...

A UK Parenting and Lifestyle blog


Simplicity, Good Design & Airstream Weekend Adventures

In Other Words

A language blog by Warren M Tang

Full Of Roses Inspirationals

Christian inspirational photography and poetry

Customer Service Central

The best customer service experiences ever!

Il blog di Viola Venturelli

Racconto storie. Parlo di Startup e Lavoro. Giornalismo e Marketing. Cibo e ambiente.E di ciò che mi passa per la testa.

Bucket List Publications

Indulge- Travel, Adventure, & New Experiences

content for clicks

search engine optimised web copywriting


Smile! You’re about to be a Rockstar


care by me We want to create a contemporary design based on everyday life, and with room for joy and fun.

Sincerely, Slapdash

Random thoughts from the heart

Sam's World

Business, Marketing, Channel, Leadership & Sales & Sales Management Sam's Way

Leadership Freak

Empowering Leaders 300 Words at a Time

The Blog

The latest news on and the WordPress community.

%d bloggers like this: