Going live is like having a baby!

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Going live is like having a baby: you are never ready.

The point is: understanding when you can come to the world and stop the procrastination. The questions you might want to ask yourself are:

a) Which organs have to be ready before I will be able to breathe?

b) Which organs can wait a couple of days?

c) Which organs can wait a couple of weeks?

In the case of eCommerce, in my opinion the answers are:

a) the eCommerce platform (heart and brain): all the back end you need to allow your customers their purchase; a basic product page; the home page.

b) specific customer-focused communication (tailor made faq, banners, stickers, canned emails) and specific product information.

c) localisation

Close your eyes, take a deep breath and come to the world! Improvements will come.

Nothing really matters, said our beloved Freddie Mercury. He was right, wasn’t he?

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