Going live is like having a baby: you are never ready.
The point is: understanding when you can come to the world and stop the procrastination. The questions you might want to ask yourself are:
a) Which organs have to be ready before I will be able to breathe?
b) Which organs can wait a couple of days?
c) Which organs can wait a couple of weeks?
In the case of eCommerce, in my opinion the answers are:
a) the eCommerce platform (heart and brain): all the back end you need to allow your customers their purchase; a basic product page; the home page.
b) specific customer-focused communication (tailor made faq, banners, stickers, canned emails) and specific product information.
Close your eyes, take a deep breath and come to the world! Improvements will come.
Nothing really matters, said our beloved Freddie Mercury. He was right, wasn’t he?