Customer Happiness Index: why not …

 

During one of my macro-economy exams at the University I learned about the Index of Genuine Happiness. That concept impressed me a lot. It was calculated by taking into consideration education, medical services, life expectancy, etc.

I’m about to say three words that will annoy many serious customer experience professionals: Customer Happiness Index.

Why not, I say.

How to measure it?

Well, with Social Media Integration CRM has dramatically changed (and will keep changing even more in the future).

So, which data will be relevant when willing to measure your Customers Happiness Index?

Maybe:

*Genuine Happiness Index – Demographic per country: ie. = official social statistics about Genuine Happiness Index of females from 15 to 25 in Italy.

* Purchase behaviour = orders per customer, average order value, purchase activity throughout the year, promotional response (is the customer sensitive to brand awareness or promotional newsletters?)

* Number of friends on facebook? (clearly not taking for granted that the more, the merrier. I would probably think the opposite).

* Online presence?

Many data could be retrieved, used, crossed and put together to create different customer personas.

What comes next is easy. Once you know who you’re talking to, you need to make sure that – whatever it is that you’re trying to say – you speak their very own language.

It’s not just about marketing. This could be used to do some useful marketing, the one that aims at encountering people’s needs.

But maybe I’m a little bit too idealistic.

Advertisements
Tagged ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Attila Ovari

Loving Life and Inspiring Others

Mummy Says...

A UK Parenting and Lifestyle blog

theextraordinarysimplelife

Simplicity, Good Design & Airstream Weekend Adventures

In Other Words

A language blog by Warren M Tang

Full Of Roses Inspirationals

Christian inspirational photography and poetry

HarsH ReaLiTy

A Good Blog is Hard to Find

Customer Service Central

The best customer service experiences ever!

Il blog di Viola Venturelli

Racconto storie. Parlo di Startup e Lavoro. Giornalismo e Marketing. Cibo e ambiente.E di ciò che mi passa per la testa.

Bucket List Publications

Indulge- Travel, Adventure, & New Experiences

content for clicks

search engine optimised web copywriting

ecommercerockstars

Smile! You’re about to be a Rockstar

carebyme

care by me We want to create a contemporary design based on everyday life, and with room for joy and fun.

Sincerely, Slapdash

Random thoughts from the heart

Sam's World

Business, Marketing, Channel, Leadership & Sales & Sales Management Sam's Way

Leadership Freak

Empowering Leaders 300 Words at a Time

The WordPress.com Blog

The latest news on WordPress.com and the WordPress community.

%d bloggers like this: