Customer Experience Best Practices: Shoescribe.com

shoescribeUnlike its older brother yoox.com, shoescribe.com – the multibrand shoes platform for shoes-aholics – offers an amazing service in terms of Customer Experience. Why? Let’s say a few words on each step of the shoescribe customer journey.

Home Page:

http://www.shoescribe.com/

The home page is fresh, tidy, beautiful and functional. The fancy editorial style makes it a very well optimised page with lots of good content and a very clear category organization. In this home page there is space for everything that really matters: the product, of course, the editorial content, some marketing & call to actions (but not too much) the help & info area in the footer. The main characteristic, though, it’s that there is evidence of a very good quantity of quality content! We love it! Let’s move forward to the category page!

Category Page:

http://www.shoescribe.com/ie/women/shoes/pumps-heels

A poem. A clean, beautiful and functional category page with an amazing feature: the filter is in the header. The filter, a super functional designer, size, heel size and colour filter, is not anymore on the side bar but is clearly visible on the top of the page. It is expandable and WORKS perfectly! You can easily remove every filter and make one step back without any fear of losing the query.

Product Page:

http://www.shoescribe.com/ie/women/shoes/pumps-heels

it’s clean and functional but it might be better. How? SEO descriptions (missing) and product review. But there is a lot of free space in the page layout, so I guess these features shall be developed one day.

Customer Care page:

http://help.shoescribe.com/system/web/custom/hp/homepage/homepage.jsp?confId=1011

It’s the part I love most! Maybe because the Customer Care area’s project was managed by one of my best friends and former colleagues, sure. But also because it’ extremely user friendly, simple and straightforward: the most frequent and important subjects are there, easy to read and use. And I Love the communication style! It’s friendly and really warms up the relationship with customers!

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