Tag Archives: filters

How to make online shopping difficult

PromoD never stops surprising me.

If there is ONE THING that you need to have if you sell clothes online, is a colour/size filter.

It generally always is on the left navigation bar, allowing the shopper to refine results based on a desired colour, or most importantly, on a desired size.

It’s pretty much the reason why shopping for clothes online is easier than in real shops: sorting your choices by colour, size or category takes much less effort than browing a real shop, crowded with people, with missing sizes, and so on.

Plus, you can see all you need, in one page, at a glance.

Now, PromoD, why would you hide your filter in the one place nobody would ever expect to find it?

Screen Shot 2015-08-06 at 9.32.35 AM

Conventions are so useful, especially online. Why do UX designers think that moving a filter from the left navigation bar to the middle of the page, where nobody can see it, is a good idea?

Someone pleas help me understand that.

Thanks!

Disclaimer: The postings on this site are my own and do not represent the postings, strategies or opinions of the company I work for.

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